Gwa Blog

The reasons you give a prospect to buy are rarely the reasons a prospect buys. In fact, a prospect sometimes buys in spite of your reasons. Our reasons for buying are a stock list of features that many times mean nothing to a prospect or they simply don’t care about them.

This is a collection of twelve simple steps all salespeople should live by.

If you want to excel in the sales game, you only have to follow three simple steps. If you're already at the top of your game, following these steps will take you to higher levels of success. Even if you're at the other end of the success spectrum, in a slump perhaps and ready to throw in the towel, following these three steps will get you out of your slump and on your way to success ... guaranteed!
So, what are these three magical steps?

Successful salespeople are often experts at differentiating themselves from the competition. This isn’t a coincidence. It’s vital because if the prospect has no way of differentiating between sales people, they’ll default to their tried and true method, price. Poor and mediocre salespeople are the ones that cut their price and try to low ball a deal. Successful sales professionals avoid the situation and when circumstances place them in that battle, they usually walk away. So as a rule of thumb, if the competition is doing it, do something else.

When you really want (or possibly need) to close a sale, it’s easy to drop into “convincing” mode. You begin to sound like the stereotypical “high-pressure” salesperson explaining the benefits of the various features of your product or service and “justifying” the costs.

Is there anything you can do about your sales cycle? We will discover there are many patterns in the sales world. If we understand the patterns and what causes them, we have a chance to shorten the sales cycle.
Many salespeople believe that their sales cycle pattern is set, and it can’t be sped up or done differently. They are convinced that, “It is what it is,” so they follow the outline that has been laid out before them, convinced that they are powerless to change things.

No one in any profession is successful 100% of the time. Keep rejection in perspective as you move toward your goal.

Cold calling: For many of us, the word "cold" is the key. Just the thought of picking up the phone sends a chill up our spines. Unfortunately, if we approach cold calling with an attitude of negativity, we'll communicate that attitude to the prospect.

Sooner or later, a prospect is going to tell you, "Send literature." It's a natural response to a salesperson. It's an easy way to reject the salesperson without getting personal.

Before you agree to send literature, ask yourself, "Why is the prospect requesting literature? Is this a sign of no interest?"

Surprises can sometimes be fun, but not when you’re dealing with a prospect or client. Surprises during a meeting, either from the prospect or from you, can be a deal breaker or, at the very least, compromise a positive relationship between you and your prospect. But, there’s a Sandler technique to avoid this pitfall: Up-Front Contracts.